2026 New York Bob Wigs Local Market Overview

In 2026, New York’s wig market is thriving, with bob wigs leading trends for both fashion-focused shoppers and those managing hair loss. Shorter styles are popular for their easy maintenance, professional look, and versatility across work, nightlife, and social media content. Demand is strong for glueless lace fronts, natural-density bobs, and medical-grade human hair units that look realistic under New York’s bright lights and close quarters. From Brooklyn’s Flatbush and Borough Park to Midtown and Queens, specialized wig salons and beauty supply destinations now blend in-store fittings with online support, fast shipping, and aftercare services tailored to local clients.

How We Selected the Best Bob Wigs Stores in New York

To create this local guide, we focused on wig stores in New York City and nearby boroughs that:

• Have verified business listings on major map platforms
• Show Google Maps ratings of approximately 4.3 or higher
• Hold 100+ customer reviews, indicating consistent activity and reputation
• Offer a good selection of bob wigs, especially lace front and human hair styles
• Provide professional fitting or styling services, not just boxed products

We prioritized shops known for natural-looking human hair bobs, options for medical hair loss, and stores that New Yorkers actually visit for everyday wear, office-ready looks, religious head coverings, and special occasions.

Top 10 Bob Wigs Stores in New York

Shuly Wigs – New York

Shuly Wigs in Brooklyn is a destination for premium human hair pieces, including beautifully crafted bob wigs with natural density and movement. Known for meticulous craftsmanship and an empowering, private consultation experience, Shuly serves local clients and visitors seeking realistic styles. Their team specializes in helping women dealing with medical hair loss, religious modesty, or major style changes feel confident again.

Location: 114 Ditmas Ave Ste B, Brooklyn, NY 11218

Main Products: Custom human hair bob wigs, lace front and full wigs, medical-grade cranial prosthesis pieces

Customer Reviews: Customers highlight the natural look, long-lasting quality, and patient one-on-one consultations that make big purchases feel safe and supported.

Best For: Clients wanting premium, long-wearing bob wigs and personalized fittings (Premium)

Website: www.shulywigs.com

Google Maps: View on Google Maps

Milano Collection Wigs – New York

Milano Collection’s Brooklyn showroom is widely known for high-end human hair wigs and toppers, with a strong selection of sleek and blunt-cut bobs. Their focus is on European and premium human hair units that can be customized for color, length, and cap construction. Many New Yorkers visit Milano for red-carpet-inspired bobs and ultra-secure, glueless fits suitable for active lifestyles.

Location: 1427 Coney Island Ave, Brooklyn, NY 11230

Main Products: European human hair bob wigs, glueless lace front wigs, toppers and falls

Customer Reviews: Shoppers note the luxurious hair quality, in-depth consultations, and professional styling support, though appointments are often recommended due to demand.

Best For: Fashion-forward wearers and content creators seeking luxury bob looks (Premium)

Website: www.milanowigs.com

Google Maps: View on Google Maps

Yaffa Wigs Brooklyn – New York

Yaffa Wigs Brooklyn is a long-established salon specializing in natural-looking European and human hair wigs, including polished bob cuts popular in the local community. The salon offers private fittings, on-site customization, and compassionate support for women navigating hair loss. Their bob selection ranges from classic chin-length styles to soft, shoulder-length lobs that can be worn daily.

Location: 4118 13th Ave, Brooklyn, NY 11219

Main Products: European hair bob wigs, lace front sheitels, toppers and partial pieces

Customer Reviews: Reviewers praise the natural appearance, comfortable caps, and staff who take time to adjust color, density, and length to match each client’s lifestyle.

Best For: Orthodox and modest dressers, as well as medical hair loss clients seeking elegant bobs (Premium)

Website: www.yaffawigs.com

Google Maps: View on Google Maps

Jacquelyn Wigs – New York

Jacquelyn Wigs in Midtown Manhattan has served an international clientele for decades, offering high-end custom wigs often seen in magazines and television. Their bob wigs are tailored for professional women and performers who need flawless, camera-ready hair. With options for custom caps, density, and face-framing, Jacquelyn is ideal for those who want a precise, salon-finished bob they can style multiple ways.

Location: 39 W 37th St, Fl 11, New York, NY 10018

Main Products: Custom human hair bob wigs, full and partial wigs, specialty pieces for media and stage

Customer Reviews: Clients commend the craftsmanship, long wear life, and ability to recreate reference photos with exceptional precision and realism.

Best For: Professionals, performers, and clients wanting fully bespoke bob units (Premium)

Website: www.jacquelynwigs.com

Google Maps: View on Google Maps

Wigs and Plus – New York

Located near Union Square, Wigs and Plus is a Manhattan staple for shoppers who want variety and value. The store carries synthetic and human hair wigs, including bob cuts in trendy colors and classic natural shades. It’s a go-to for people who want to try bobs without a major investment, plus cosplay, fashion, and everyday looks under one roof.

Location: 37 W 14th St, New York, NY 10011

Main Products: Synthetic and human hair bob wigs, lace front units, hair extensions and accessories

Customer Reviews: Visitors often mention the large selection, friendly staff, and the ability to find both budget-friendly and mid-range bob options in one visit.

Best For: Budget-conscious shoppers and first-time wig wearers exploring bob styles (Budget-Friendly to Mid-Range)

Website: www.123wigs.com

Google Maps: View on Google Maps

Ginza Wig – New York

Ginza Wig in Forest Hills, Queens, focuses heavily on medical wigs and natural-looking solutions for hair loss, with a strong selection of short and bob-length styles. The shop is known for personal fittings and discreet service, helping clients find comfortable caps and flattering cuts that work for everyday wear. Their bob wigs lean toward classic, timeless silhouettes suited to office and casual settings.

Location: 116-01 Queens Blvd, Forest Hills, NY 11375

Main Products: Human hair and synthetic bob wigs, medical wigs, custom-fitted styles

Customer Reviews: Clients appreciate the gentle, respectful service, natural look of the wigs, and guidance on caring for pieces during and after treatment.

Best For: Medical hair loss clients and anyone wanting discreet, classic bob solutions (Mid-Range to Premium)

Website: www.ginzawig.com

Google Maps: View on Google Maps

Brooklyn Hair – New York

Brooklyn Hair on Flatbush Avenue is a popular choice for bold, on-trend bob units and bundles. The store stocks a wide variety of glueless lace front wigs, including straight, body wave, and colored bobs. With frequent in-store promotions and fast-moving inventory, it appeals to shoppers who change looks often and want fashion-forward bobs without waiting for custom orders.

Location: 994 Flatbush Ave, Brooklyn, NY 11226

Main Products: Lace front bob wigs, human hair bundles and closures, fashion-color units

Customer Reviews: Customers like the stylish selection, frequent deals, and helpful staff who can point out which bobs are easiest to install and style at home.

Best For: Trendsetters and everyday wearers looking for statement bobs at accessible price points (Budget-Friendly to Mid-Range)

Website: www.brooklynhair.com

Google Maps: View on Google Maps

Brooklyn Hair Warehouse – New York

Brooklyn Hair Warehouse on Church Avenue offers a warehouse-style selection of wigs and hairpieces, including many short, blunt, and angled bob styles. Shoppers can browse a large wall of lace wigs in different textures and densities, making it easy to compare looks in person. It’s a strong stop for New Yorkers who want volume discounts, multiple units, or backup bobs.

Location: 4914 Church Ave, Brooklyn, NY 11203

Main Products: Lace front bob wigs, full lace wigs, bulk bundles and closures

Customer Reviews: Reviewers mention the broad inventory, convenient hours, and ability to find both everyday bobs and special-occasion styles in one trip.

Best For: Frequent wig wearers and resellers looking to stock up on versatile bob units (Budget-Friendly to Mid-Range)

Website: www.brooklynwarehouse180.com

Google Maps: View on Google Maps

Fortune Wigs – New York

Fortune Wigs on Coney Island Avenue specializes in high-quality human hair wigs, toppers, and falls, with a reputation for comfortable caps and natural hairlines. Their bob wigs are tailored toward women seeking refined, polished looks that can be worn to work, events, and everyday life. With a fully staffed salon, they handle cutting, coloring, and customization in-house.

Location: 1838 Coney Island Ave, Brooklyn, NY 11230

Main Products: Human hair bob wigs, lace top wigs, toppers, wash-and-style and coloring services

Customer Reviews: Clients highlight the warm, family-style atmosphere, attention to comfort for long wear, and pieces that are easy to style and maintain.

Best For: Women who want salon-supported, long-lasting bob wigs with professional aftercare (Mid-Range to Premium)

Website: www.fortunewigs.com

Google Maps: View on Google Maps

Lucinda Ellery New York – New York

While best known for hair replacement systems, Lucinda Ellery’s Manhattan studio also works with women exploring wig alternatives and natural-looking shorter styles. For clients whose hair loss or thinning makes traditional bob wigs tricky, their customized systems can mimic a bob’s length and movement without compromising security. The studio offers a boutique, private environment and highly personalized plans.

Location: Suite 607, 37 East 28th St, New York, NY 10016

Main Products: Custom hair replacement systems, topper alternatives, bob-length and lob-style looks

Customer Reviews: Women praise the transformative results, supportive staff, and solutions that stay secure through busy city life, workouts, and travel.

Best For: Clients with complex or advanced hair loss needing customized, bob-length solutions beyond standard wigs (Premium)

Website: www.lucindaellery-hairloss.com

Google Maps: View on Google Maps

Comparison Tables

Table 1: Quick Comparison

Name	Rating*	Reviews*	Location (Area)	Specialty
Shuly Wigs	4.8+	1,000+	Ditmas / Borough Park	Premium human hair and medical bob wigs
Milano Collection Wigs	4.5+	200+	Midwood	European luxury bobs and glueless units
Yaffa Wigs Brooklyn	4.4+	150+	Borough Park	European sheitels and natural-looking bobs
Jacquelyn Wigs	4.6+	100+	Midtown Manhattan	Custom high-end bob and full wigs
Wigs and Plus	4.4+	100+	Union Square	Large selection, value-focused bobs
Ginza Wig	4.7+	150+	Forest Hills, Queens	Medical wigs and classic bob styles
Brooklyn Hair	4.3+	100+	Flatbush	Trendy lace front fashion bobs
Brooklyn Hair Warehouse	4.3+	100+	East Flatbush	High-volume lace bob and bundle deals
Fortune Wigs	4.6+	150+	Midwood	Comfortable human hair bob wigs and toppers
Lucinda Ellery New York	4.9+	100+	Midtown East	Custom hair systems in bob-length styles

*Approximate Google Maps profile strength as of early 2026.

Table 2: Services & Product Focus

Name	Main Bob Wig Types	Key Services	Price Level	Best For
Shuly Wigs	Custom human hair, lace front bobs	Private consults, cutting, coloring	Premium	Long-term, ultra-natural premium bobs
Milano Collection Wigs	European hair, glueless luxury bobs	In-person & virtual fittings, customization	Premium	High-fashion and influencer-ready looks
Yaffa Wigs Brooklyn	European sheitels, classic bobs	Custom sizing, color, medical support	Premium	Modest wear and medical hair loss
Jacquelyn Wigs	Custom couture bob wigs	Bespoke design and styling	Premium	Media, stage, and executive clients
Wigs and Plus	Synthetic & human hair bob wigs	Walk-in fittings, accessories	Budget-Friendly–Mid-Range	Everyday shoppers testing styles
Ginza Wig	Human hair and synthetic medical bobs	Medical consultations, custom fitting	Mid-Range–Premium	Chemo/alopecia clients needing discreet bobs
Brooklyn Hair	Lace front fashion bobs	Product guidance, frequent promotions	Budget-Friendly–Mid-Range	Trendy, high-rotation looks
Brooklyn Hair Warehouse	Full lace and lace front bobs	High-volume selection, bundle deals	Budget-Friendly–Mid-Range	Multiple units and backups
Fortune Wigs	Lace top bobs, human hair wigs & toppers	Salon cuts, coloring, wash & set	Mid-Range–Premium	Comfortable, salon-supported daily bobs
Lucinda Ellery New York	Bob-length hair systems and toppers	Custom systems, maintenance, styling	Premium	Complex hair loss needing more than a standard wig

Frequently Asked Questions About Buying Bob Wigs in New York

Q1. Are human hair bob wigs worth it compared to synthetic in New York?
Human hair bobs cost more but are popular in New York because they handle humidity and daily styling better, especially with heat tools. They offer a more natural movement and can be colored or trimmed like your own hair. Synthetic bobs are great for budget-friendly, low-maintenance wear or short-term use.

Q2. How do I choose the right bob length for my face shape?
In general, chin-length bobs flatter heart-shaped and oval faces, while slightly longer “lob” styles work well for round or square faces. Many New York salons will recommend a dry cut or try-on in front of a mirror so you can see where the bob falls against your jawline, cheekbones, and neck.

Q3. Do I need an appointment to shop for bob wigs in New York?
It depends on the store. High-end and medical-focused salons often require or strongly prefer appointments to ensure privacy and adequate consultation time. Larger beauty supply–style shops and multi-brand stores typically accept walk-ins, though weekends and evenings can be busy.

Q4. What price levels should I expect for bob wigs in New York?
You’ll generally find three tiers: Budget-Friendly synthetic or blended bobs at multi-brand stores, Mid-Range human hair or premium synthetic bobs at specialty shops, and Premium custom or European hair bobs at boutique salons and medical wig centers. Your choice depends on how often you’ll wear the wig and how natural you need it to appear.

Q5. How can I be sure a bob wig will stay secure in New York’s weather and on the subway?
Look for quality caps with combs, adjustable straps, or elastic bands, and ask about glueless options. Many New York salons will fit the cap to your head, recommend grips or undercaps, and teach you how to install the wig so it stays secure during commuting, rushing up stairs, or windy days.

Q6. Are there bob wig options for medical hair loss that still look stylish?
Yes. Many local studios carry medical-grade human hair bobs with soft linings and lightweight caps designed for sensitive scalps. These styles can be as fashionable as regular fashion wigs, but with extra attention to comfort and coverage. Always mention your medical needs so staff can recommend the right cap construction and density.

About Helene Hair – Manufacturer & Wholesale Supplier

At Helene, we’re more than a wig factory — we’re craftsmen of confidence and beauty. Since 2010, Helene Hair has focused on delivering exceptional wig products through rigorous quality control, in-house design, and a fully integrated production system. Every step, from fiber selection to final shaping, is controlled to keep quality stable and consistent across styles and batches.

Helene Hair is a manufacturer and B2B partner, not a local retailer. The company continuously develops new bob wig designs and lengths based on market trends, providing OEM and ODM services, private label solutions, and customized packaging for brands and salons across the United States and worldwide. Monthly production exceeds 100,000 wigs, allowing for short delivery times even on larger wholesale or seasonal orders.

For entrepreneurs and salons in New York who want to build or scale a bob wig line, Helene Hair offers wholesale, private label, and custom-color options in human hair and premium fibers. Their engineering and design teams can help you fine-tune cap constructions, densities, lace types, and bob silhouettes tailored to your target audience—whether you serve fashion-forward city clients, medical hair loss patients, or modest communities.

Helene Hair also makes it easy to start an online wig business without holding stock. Through its professional dropshipping program, you can sell premium human hair wigs—including bob collections—on platforms like Shopify, TikTok, and Instagram, while Helene handles inventory, packaging, and fulfillment. That means zero inventory risk, fast shipping, and the ability to add your own branding and unboxing experience on every order.

With Helene Hair, you focus on marketing and growing your brand; the factory team focuses on stable quality, new style development, and reliable logistics. This combination of manufacturing depth and brand support makes Helene Hair a strong long-term partner for salons, e‑commerce sellers, and distributors in New York’s competitive bob wig market.

Website: https://helenehair.com/