2026 Rome Bob Wigs Local Market Overview

Rome has become one of Italy’s most dynamic cities for wig shoppers, especially for modern bob cuts and short styles. Local salons and specialist wig centers now combine medical-grade solutions for hair loss with fashion-focused designs, so you can choose between subtle, natural bobs or bold, trend-led looks. Many stores in Rome offer private fitting rooms, expert consultations, and in-house tailoring of lengths and fringes, making it easy to customize any wig into the perfect bob for everyday wear, work, or special occasions.

How We Selected the Best Bob Wigs Stores in Rome

To create this 2026 local guide, we focused on wig shops and salons in Rome with strong, proven reputations and verified visibility on Google Maps. Only businesses that met all of the following criteria were included:

• Google Maps reviews: At least 100 total reviews
• Average rating: 4.3 or higher, indicating consistent customer satisfaction
• Verified business listings: Confirmed presence and activity on Google Maps, ensuring they are real, active local businesses

Within this group, we prioritized stores that:

• Offer a solid selection of short and medium-length wigs suitable for bob cuts
• Provide professional consultation, fitting, and aftercare services
• Are accessible to both local residents and visitors, with clear addresses and regular opening hours

Top 10 Bob Wigs Stores in Rome

Trotta Parrucche – Rome

With roots in the heart of Rome since the 1960s, Trotta Parrucche is one of the most established wig specialists in the city. Known for artisanal craftsmanship and medical-grade quality, it offers a wide range of natural-looking wigs that can be cut and styled into classic or modern bobs. Clients appreciate the discreet atmosphere and highly personalized consultations in private rooms.

Location: Via Nazionale 249, 00184 Roma RM

Main Products: Human hair wigs, high-quality synthetic wigs, custom-styled medical wigs

Customer Reviews: Customers highlight the natural finish of the wigs, empathetic staff, and expert guidance during difficult medical journeys, as well as excellent support with cut and color adjustments.

Best For: Women and men seeking premium, tailor-made bob wigs for fashion or medical needs in a central Rome location

Website: www.romaparrucche.com

Google Maps: View on Google Maps

Lady Parrucca – Rome

Lady Parrucca has been a reference point in Rome for more than five decades, celebrated for its extensive catalog and personalized support. The store offers both natural and synthetic wigs in many lengths, which can be precisely cut into bob styles that suit your face shape. The team is known for balancing fashion needs with medical sensitivity, making new wig wearers feel at ease.

Location: Via della Madonna del Riposo 119, 00165 Roma RM

Main Products: Human hair and synthetic wigs, toppers and partials, wig care and maintenance services

Customer Reviews: Reviews frequently mention the welcoming environment, patient consultations, and the ability to achieve very natural, easy-to-maintain short and bob looks.

Best For: Clients looking for a long-established, mid-range to premium wig boutique with strong experience in elegant bob and shoulder-length cuts

Website: www.ladyparrucca.com

Google Maps: View on Google Maps

Beautiful Wig SRL – Rome

Located near Porta Maggiore, Beautiful Wig SRL is a specialist center focused on wigs for everyday wear, medical needs, and theatrical use. Their range of styles includes ready-to-wear bobs and mid-length cuts, as well as longer wigs that can be reshaped into your preferred bob look. The staff is known for clear explanations and honest recommendations on which fiber and base work best.

Location: Via Prenestina 19, 00176 Roma RM

Main Products: Medical wigs, anti-hair-loss systems, synthetic and human hair wigs, theatrical wigs

Customer Reviews: Shoppers praise the balance of quality and affordability, highlighting supportive staff, careful fitting, and natural-looking results even on shorter and chin-length styles.

Best For: Budget-friendly to mid-range bob wigs for chemotherapy, alopecia, or everyday fashion use, especially for customers in the eastern part of Rome

Website: www.beautifulwig.it

Google Maps: View on Google Maps

Clinica della Parrucca – Rome

Clinica della Parrucca operates both in Milan and Rome, with the Rome branch dedicated to advanced medical-grade wigs and prosthetic systems. Their collections include refined short cuts, layered bobs, and anti-slip solutions developed specifically for sensitive scalps. The center also offers guidance on regional contributions for medical wig purchases.

Location: Via Publio Valerio 12, 00175 Roma RM

Main Products: Medical wigs and prostheses, anti-slip wig systems, women’s and men’s wigs, oncological aesthetic support

Customer Reviews: Reviewers appreciate the clinical-level professionalism, comfort of the cap constructions, and how natural the short and medium styles look in everyday life.

Best For: Patients undergoing chemotherapy or managing long-term hair loss who want secure, premium bob wigs with medical-level support

Website: www.clinicadellaparrucca.com

Google Maps: View on Google Maps

Alternative Hair (Parrucche Alternative Hair) – Rome

Parrucche Alternative Hair in the San Giovanni area has specialized in wigs since the late 1980s, offering a large selection of ultra-light models. They carry both women’s and men’s styles, many of which are ideal for neat bob cuts and classic short silhouettes. The shop also provides ongoing maintenance and at-home services for clients who prefer maximum discretion.

Location: Via Faleria 14, 00183 Roma RM

Main Products: Women’s and men’s wigs, custom toupees, wig washing and styling, home-service maintenance

Customer Reviews: Customers note the wide choice, lightness of the caps, and careful after-sales care, especially for adjusting and refreshing bob and short styles over time.

Best For: Those seeking practical, comfortable bob wigs with strong local support around the San Giovanni and Appia areas

Website: www.parruccheviaappia.com

Google Maps: View on Google Maps

Icone Hair – Rome

In the EUR district, Icone Hair combines a specialist wig laboratory with a modern hair salon. They are renowned for “Custom Wig” solutions, including wigs made with the client’s own hair, delivered in very short timeframes. Their team excels at creating perfectly tailored bobs, from blunt cuts to soft, layered versions, with a strong focus on emotional support and privacy.

Location: Via Elio Vittorini 81–85, 00144 Roma RM

Main Products: Custom wigs (including from client’s own hair), human hair and synthetic wigs, extensions and hair thickening

Customer Reviews: Reviewers speak highly of the natural effect, private consultation rooms, and the ability to recreate the client’s usual bob or mid-length cut almost identically.

Best For: Premium, highly personalized bob wigs and custom creations, especially for clients in Rome EUR and those wanting their own hair transformed into a wig

Website: www.iconehair.com

Google Maps: View on Google Maps

Leone Antonia Parrucche – Rome

Leone Antonia Parrucche is a historic name in Rome, offering traditional craftsmanship and warm, personal service. The store stocks a wide variety of ready-made wigs in different lengths and colors, which can be adapted to bob styles and short cuts. Many locals value their calm, respectful approach, especially when shopping for the first time.

Location: Piazza Nicola Cavalieri 2, 00154 Roma RM

Main Products: Women’s wigs, men’s wigs, medical wigs, wig cutting and adjustment services

Customer Reviews: Customers often mention the owner’s kindness, careful listening, and ability to suggest flattering bob shapes that suit age, lifestyle, and face structure.

Best For: Shoppers wanting a traditional, neighborhood-style wig boutique with attentive guidance on choosing their first bob wig

Website: www.parruccheantonialeoneroma.com

Google Maps: View on Google Maps

Beautiful Hair Extension – Rome

Beautiful Hair Extension | Produzione parrucche ed extension artigianali is a specialized studio focused on handmade wigs and hair extensions. While extensions are a big part of their work, they also craft custom wigs in natural hair that can be cut into precise bobs and lob (long bob) styles. This is a good option for clients wanting artisanal work in a more intimate setting.

Location: Via Raffaele Battistini 30, 00136 Roma RM

Main Products: Custom wigs, handmade extensions, hair integration systems, maintenance and repairs

Customer Reviews: Reviews emphasize the craftsmanship of the pieces, the natural blend with existing hair, and the ability to achieve very realistic short and bob looks.

Best For: Clients who prefer handmade, boutique-level wigs and bob styles created through a mix of custom wig-making and extension work

Google Maps: View on Google Maps

Centro Parrucche Tiburtina – Rome

Located in the Tiburtina area, Centro Parrucche Tiburtina serves a broad local clientele with practical, everyday-friendly wigs. Their range covers classic short cuts, layered bobs, and longer styles that can be tailored on-site. It’s a convenient option for those in northeast Rome who want professional guidance without crossing the entire city.

Location: Via Olindo Malagodi 15/A, 00157 Roma RM

Main Products: Standard and custom wigs, toupees, wig fitting and maintenance

Customer Reviews: Visitors appreciate the straightforward, friendly approach, good value for money, and the possibility to quickly adjust length and fringe to create easy-to-manage bob wigs.

Best For: Budget-friendly bob wigs and quick adjustments for residents around Tiburtina and surrounding neighborhoods

Google Maps: View on Google Maps

Italwig International – Rome

Founded in the 1960s, Italwig International is a long-standing manufacturer and retailer of wigs and hair prostheses in Rome’s EUR area. They produce standard and custom wigs for women and men, including refined bob cuts and face-framing short styles. Their technical knowledge of cap constructions and materials is a strong plus for those seeking long-term, comfortable wear.

Location: Viale Umberto Tupini 101, 00144 Roma RM

Main Products: Standard and custom wigs, medical wigs for chemotherapy, hair prostheses and toupees, wig maintenance

Customer Reviews: Reviews highlight the durability of the wigs, professional advice on choosing between different caps, and the elegant, natural look of their shorter and bob-length designs.

Best For: Mid-range to premium bob wigs from a technical, manufacturing-focused company with decades of experience

Website: www.italwig.com

Google Maps: View on Google Maps

Comparison Tables

Table 1: Quick Comparison

Name	Rating*	Reviews*	Location / Area	Specialty
Trotta Parrucche	4.3+ (High)	100+	Via Nazionale, Centro Storico	Premium custom wigs & classic bobs
Lady Parrucca	4.3+ (High)	100+	Via della Madonna del Riposo, Aurelio	Natural-looking wigs & feminine bobs
Beautiful Wig SRL	4.3+ (High)	100+	Via Prenestina, Porta Maggiore	Medical and theatrical wigs
Clinica della Parrucca	4.3+ (High)	100+	Via Publio Valerio, Cinecittà	Medical wigs & prosthetic systems
Alternative Hair	4.3+ (High)	100+	Via Faleria, San Giovanni	Ultra-light wigs for daily wear
Icone Hair	4.3+ (High)	100+	Via Elio Vittorini, EUR	Custom wigs and premium bob styling
Leone Antonia Parrucche	4.3+ (High)	100+	Piazza Nicola Cavalieri, Garbatella	Traditional boutique bobs & classics
Beautiful Hair Extension	4.3+ (High)	100+	Via Raffaele Battistini, Trionfale	Handmade wigs & extensions
Centro Parrucche Tiburtina	4.3+ (High)	100+	Via Olindo Malagodi, Tiburtina	Everyday wigs at accessible levels
Italwig International	4.3+ (High)	100+	Viale Umberto Tupini, EUR	Technical, long-wear wig solutions

*Approximate, based on Google Maps standing (all selected with 4.3+ rating and 100+ reviews).

Table 2: Services & Product Focus

Name	Price Level	Main Bob Wig Focus	Key Services	Best For
Trotta Parrucche	Premium	Custom human hair bobs & tailored cuts	Private consults, custom styling	Discreet, high-end solutions
Lady Parrucca	Mid-Range	Natural, feminine bob and lob styles	Fittings, maintenance, repairs	Everyday and special-occasion bobs
Beautiful Wig SRL	Budget-Friendly	Practical bobs for medical & daily use	Medical guidance, theatrical options	Value-focused wig shoppers
Clinica della Parrucca	Premium	Medical-grade bob wigs with secure fit	Medical consultation, prostheses	Oncological and long-term hair loss
Alternative Hair	Mid-Range	Ultra-light, easy-care bob cuts	Home service, washing, styling	Clients wanting comfort & simplicity
Icone Hair	Premium	Bespoke bob wigs, including from own hair	Custom lab work, extensions, styling	Maximum customization & privacy
Leone Antonia Parrucche	Mid-Range	Classic and timeless bob silhouettes	Personalized fitting and cutting	First-time wig wearers
Beautiful Hair Extension	Premium	Hybrid bob looks (wigs + extensions)	Artisan wig-making, extension work	Fashion-forward custom looks
Centro Parrucche Tiburtina	Budget-Friendly	Simple, practical short and bob styles	Basic fitting, adjustments, care	Everyday wear on a budget
Italwig International	Mid-Range	Technically advanced, durable bob wigs	Production, customization, maintenance	Long-term, comfortable wear

Frequently Asked Questions About Buying Bob Wigs in Rome

Q1: Where can I find natural-looking bob wigs in Rome?
You’ll find some of the most natural-looking bob wigs at specialized centers like Trotta Parrucche, Lady Parrucca, Icone Hair, and Clinica della Parrucca. These stores work with high-quality human hair and advanced synthetic fibers, and they offer in-store cutting so your wig can be shaped into a bob that matches your facial features.

Q2: Are Rome wig stores suitable for chemotherapy patients who want a bob cut?
Yes. Many Rome wig centers, such as Clinica della Parrucca, Trotta Parrucche, Beautiful Wig SRL, and Alternative Hair, focus heavily on oncological and medical needs. They provide soft, breathable caps, anti-slip systems, and private fitting rooms, and can recreate your usual bob haircut so you feel like yourself during treatment.

Q3: Can I get a custom bob wig made from my own hair in Rome?
Icone Hair is particularly known for creating custom wigs, including options made from your own hair collected before treatment. Other centers may also offer custom builds using donor hair or premium hair stocks, which can then be cut into the exact bob length and style you prefer.

Q4: How should I choose between human hair and synthetic wigs for a bob style?
Human hair wigs offer maximum styling flexibility and the most realistic movement, ideal if you want to heat-style your bob frequently. High-quality synthetic wigs are lighter, maintain their shape well, and require less daily styling, making them perfect for low-maintenance bobs. A consultant in Rome can help you decide based on your lifestyle, sensitivity, and budget.

Q5: Do Rome wig shops offer aftercare for bob wigs?
Yes. Most reputable wig stores in Rome provide aftercare services such as washing, re-styling, trimming the bob as it settles, cap adjustments, and repairs. Shops like Alternative Hair, Lady Parrucca, Italwig, and Centro Parrucche Tiburtina all have services designed to keep your bob wig looking fresh over time.

Q6: Is it necessary to book an appointment, or can I walk in?
Some stores accept walk-ins, but for a private fitting and enough time to test various bob styles, booking an appointment is strongly recommended—especially at premium centers like Trotta Parrucche, Icone Hair, and Clinica della Parrucca. This ensures you have access to a private room and a dedicated consultant.

About Helene Hair – Manufacturer & Wholesale Supplier

At Helene Hair, the focus is on being a trusted manufacturer and partner, not a retail shop. Based on more than a decade of experience, Helene Hair specializes in designing and producing high-quality wigs — including fashionable bob wigs — for brands, salons, and online retailers worldwide.

Helene operates as a fully integrated wig factory, controlling every step from fiber selection and cap construction to final shaping and quality inspection. This integrated system allows Helene to maintain continuous quality stability, ensuring that each bob wig or short style feels comfortable, looks natural, and meets strict international standards.

As an ODM/OEM supplier, Helene Hair can:

• Develop exclusive bob wig collections and short-style ranges for your brand
• Customize lengths, colors, densities, and cap constructions to match your target market
• Provide private label solutions, including branding, labeling, and customized packaging
• Support both synthetic and human hair lines, with ongoing style updates based on market trends

With monthly production exceeding 100,000 wigs, Helene is able to handle both small boutique orders and large-scale wholesale programs while keeping delivery times short. This makes it easier for Italian salons, distributors, and e-commerce brands to stay stocked with the bob styles their customers want.

For entrepreneurs who want to launch or scale a wig brand without carrying inventory, Helene offers a professional dropshipping program. You can sell premium human hair wigs — including a full range of bob cuts — on platforms such as Shopify, TikTok, or Instagram, while Helene manages:

• Product sourcing and production
• Custom branding and packaging
• Direct-to-customer fulfillment with fast global shipping

You focus on marketing and building your community; Helene handles the factory side.

Helene’s philosophy is simple: “We’re more than a wig factory — we’re craftsmen of confidence and beauty.” Since 2010, the company has combined rigorous quality control, in-house design, and an innovation-driven production line to help partners around the world offer consistent, beautiful wig products.

Whether you are a Rome-based salon owner, an Italian distributor, or an online wig entrepreneur looking to expand your bob wig assortment, Helene Hair can provide:

• Reliable bulk and wholesale supply
• Flexible OEM/ODM cooperation
• Long-term technical and branding support

Website: https://helenehair.com/