Custom Wig Knowledge Hub
Your Starter Guide to Wig Customization
New to the wig business? We’ve got you covered. Whether you’re building your own wig line or just learning the basics, this guide breaks down the most important custom options — from materials and textures to caps and density.
This guide is designed for new wig business owners and salon partners. We break down all key customization options with beginner-friendly explanations, clear comparisons, and practical suggestions — so you can choose or recommend the right wig with confidence.
Hair Material Comparison
Understand the differences between virgin, remy, non-remy, and synthetic hair types.
Whether you’re new to the wig business or planning to launch your own collection, understanding the key customization options is the first step. This guide breaks down the most important features — from hair types to density and cap construction — so you can create styles your customers will love.
Pro Tip: Virgin hair is ideal if you want full flexibility with bleaching, coloring, or curling.
Lace Type
How Natural Should It Look?
Helene offers a wide variety of lace options tailored to different budgets and usage scenarios, from ultra-invisible HD lace to durable Swiss lace. Our craftsmanship ensures the lace blends seamlessly for a flawless finish.
| Lace Type | Visibility | Skin Match | Durability | Best For |
| HD Lace | Invisible | All tones | Delicate | High-end clients |
| Transparent | Low | Light skin | Moderate | Daily wear |
| Swiss Lace | Medium | Most tones | Strong | Long wear |
Our Tip: HD lace offers the best blend for all complexions, but Swiss lace is more durable for frequent use.
Wig Cap Types – Comfort, Fit & Styling Versatility
Wig cap structure affects breathability, parting options, and overall look. With advanced production capabilities, Helene can customize cap constructions — including lace front, full lace, and 360 lace — to meet different styling needs and ensure comfortable wear.
Lace Front
Natural hairline, limited parting (front only).
Full Lace
Freestyle parting, very breathable, suitable for updos.
360 Lace
Lace around perimeter, sew-in tracks in the middle.
U-Part
Small leave-out area for natural hair blending.
Glueless / Adjustable
Includes elastic bands, combs for easy wear.
Our Tip: For new users, a lace front or glueless full lace wig is the most beginner-friendly choice.
Texture & Curl Pattern
Match Your Client’s Vibe
Curl pattern defines the overall style of the wig. It affects both the appearance and required maintenance.
Helene offers a wide selection of textures and curl patterns, expertly crafted to replicate natural hair movement and meet diverse client preferences.
Straight
Sleek and flat with minimal volume, offering a polished look that’s easy to maintain.
Body Wave
Soft “S”-shaped waves with natural movement, perfect for daily wear and versatile styling.
Deep Wave
Tighter, defined waves with more volume, creating a fuller and dramatic appearance.
Curly
Defined coils or ringlets that need more upkeep and work best with higher density.
Kinky / Afro
Dense, tight coils with full texture, ideal for afro styles and requiring high moisture care.
Wig Density
How Thick Should It Be?
Helene can produce wigs in a range of densities, from natural light 80% to full volume 200%+, allowing you to cater to various market demands and styling preferences.
| Density Level | Description | Best For |
| 130% | Light, natural look | Everyday wear, thin hair clients |
| 150% | Medium fullness | Balanced choice |
| 180% | Full, voluminous look | Glamorous styles |
| 200%+ | Extra heavy | Drag, performances, thick curls |
Our Tip: Wavy or curly textures naturally appear fuller — you may not need high density for these styles.
Color Customization Guide
Consistent, Market-Ready Color Solutions for Your Wig Business
Color plays a key role in meeting diverse market demands. We offer a wide selection of professional-grade hair color options — including standard shades, trendy tones, and custom-matching services — to support your brand’s needs in volume production and retail positioning.
What We Offer
We ensure shade accuracy and minimal deviation across units. Our in-house color specialists at Helene provide precise color matching and custom dyeing services, ensuring your wigs perfectly complement your clients’ skin tones and style desires.
Pro Tip: Not sure which shades perform well in your region? Ask us for popular combinations by market.
Length Examples
At Helene, we provide wigs in multiple lengths tailored for various use. Short wigs offer easy styling and quick turnaround, ideal for clients seeking low-maintenance looks. Medium-length wigs deliver versatile styling options suitable for a wide range of customers, while long wigs create elaborate and elegant styles perfect for special occasions or high-end fashion needs. Our precise length customization also accounts for texture shrinkage and styling preferences, ensuring your clients’ desired look is achieved every time.
